Product Life Cycle - Economies of Scale - Demand Elasticity - Life Cycle Portfolio Matrix - The Whole Product Model - The Product Positioning Map - Four P's of Mc Carthy - PDCA Cycle - SWOT Analysis - The Generic Value Chain - The Ansoff Matrix - BCG's Matrix - McKinsey 7-S Model - Core Competencies - General Electric Business Screen - The Risk-Reward Diagram - Porter's Five Forces - Barrriers of Profitability - The Generic Strategies - Sweeney's Generic Strategies - Porter's Diamond - PIMS Paradigm - The Strategic Triangle - Leavitt's Diamond - Maslow's Hierarchy of Human Needs - Herzberg's Motivator Theory - Managerial Grid - Cultural Web - Five Forces of Growth - The Chasm - Pareto Curve - ABC Analysis - CIM Concept - Total Quality Management - Supply Chain Management - CAPM - Variance Analysis - Du Pont Schema