Marketing Management
Marketing Strategy - Shareholders Analysis - Market Forces - Pricing Differentiation - Marketing Information System - Whole Channel Concept - Marketing Channels - Push-Pull Communication - Market Planning Process - Marketing Information - Market Definition - Competitive Advantage - Three Cs Model - Market Segmentation - Brand Management - Price Strategies - Customer Behavior - Brand Equity Analysis - Market Potential Analysis - Portfolio Analysis - Attractive/Fit Matrix - Skim Pricing - Penetration Pricing - The Producer-Customer Gap - Brand Strategy - Market Structure Analysis - Hierarchy of Needs - The Value Chain - Break even Volume - Dialogue Marketing - Relationship Marketing - Demand Measurement - Product Development Process - Marketing Excellence Framework - Market Positioning - Marketing Mix - Barriers of Profitability - International Marketing - Five Product Levels - The Product/Positionnig Map - Mass Customization - Market Development - Profitability Analysis - Quality Approach
A Customer-Based Model of Net Profits
$3.00
Different Segmentation of a Market
$3.00
Inelastic and Elastic Demand
$3.00
Nature of Physical Distribution
$3.00
Offensive and Defensive Strategic Market Plans
$3.00
Setting Customer Service Levels
$3.00
The Evaluation of Marketing Activation Strategies
$3.00
Three Dimensions of Product Quality
$3.00
A Customer-Based Model of Return on Assets
$3.00
Branding: The Next Source of Competitive Advantage
$3.00
Group Influence on Buyer Appraisal of Product and Brand
$3.00
New Age Pricing
$3.00
Offensive Strategic Market Plans
$3.00
Optimal Order Quantity
$3.00
Segments and Supersegments
$3.00
Defensive Strategic Market Plans
$3.00
Dynamic Interactions Between Sales Orders and Distribution Efficiency
$3.00
Market Segmentation Strategies
$3.00
Market, Operational and Profit Performance
$3.00
Performance - Based Pricing
$3.00
Response Hierarchy Models
$3.00
Solutions Focus on Value Beyond a Simple Basket of Products and Services
$3.00
Attitude Based Decision Process: AIDA (Attention, Interest, Desire, Action)
$3.00
Customization Program Strategies
$3.00
Fundamental Market-Based Strategies and Profitable Growth
$3.00
Marketing Excellence Framework
$3.00
Product Versus Solutions Orientation
$3.00
Three Alternative Market Selection Strategies
$3.00
Typical Customer Needs by Firm Size
$3.00
Examples of Retailer and Manufacturer Breakdowns
$3.00
Four Marketing Strategies
$3.00
Key Differentiating Factors among Customer Segments
$3.00
Segmentation Hierarchy: Mass Market to Mass Customization Strategies
$3.00
The "World of Extremes" - a Polarizing Marketplace
$3.00
The Evolution of Customer Solutions
$3.00
The Transition to RM
$3.00
Defense Strategies
$3.00
Market Segmentation of the Small Business Market
$3.00
Shared Value Through Shelf-Centered Collaboration
$3.00
The RM Multiple Markets Model
$3.00
The Solutions Spectrum
$3.00
Understanding Today's Multidimensional Shopper
$3.00
What is Your Future Demand and How does it Matter Today?
$3.00
Attack Strategies
$3.00
Core-Cost Analysis of an Auxiliary Control Unit
$3.00
Example Evolution from Multiple Products to Communications Solution
$3.00
Forces That Shape Segment Attractiveness
$3.00
Mapping Elements that Impact Each Decision Stage
$3.00
The Expanded Marketing Mix
$3.00
Types of Choices for Shelf-Centered Collaboration
$3.00
Disconnected Views of the Shopping Experience
$3.00
Five Forces Determining Segment Structural Attractiveness
$3.00
Five International Product and Promotion Strategies
$3.00
Four Sources of Value Creation
$3.00
Steps for Developing Value-based Pricing Strategy
$3.00
The 6 - Step Marketing Plan
$3.00
A Taxonomy of Marketing Situations Based on Technological and Market Uncertainty
$3.00
Barriers of Profitability
$3.00
Determining the Relative Value of a Product
$3.00
Examples of New People Capabilities Required in a Solutions Business
$3.00
Good Experiences Encourage Customers to Become “Advocates”
$3.00
Major Decisions in International Marketing
$3.00
Customer Focused Retail IT Architecture
$3.00
Determinants of Customer Added Value
$3.00
Evaluating Which Markets to Enter
$3.00
Five Patterns of Target Market Selection
$3.00
Product Classes
$3.00
Value can be Tied to Performance
$3.00
Factors Affecting the Choice of Target Markets
$3.00
Five Modes of Entry into Foreign Markets
$3.00
Five Product Levels
$3.00
Levels of Relationship Marketing
$3.00
OEM-Controlled Direct Channels
$3.00
The Objective in Pricing is to Search for Sustainable Price Ceilings
$3.00
Demand Management Deliver Over 40% of the Cost Benefit
$3.00
McKinsey 7-S Framework
$3.00
Performance Impact of Price Rivalry and Prisoner's Dilemma
$3.00
Retailers’ Segmentation of Their Relationships with Consumer Electronics Manufacturers
$3.00
The Product-Positioning Map
$3.00
The Whole Product Model
$3.00
Analysis of Service Innovation Opportunity
$3.00
Ignition Switch Cost Advantage Due to Scale and Scope Effects
$3.00
Pricing Should Reflect Underlying Cost Drivers
$3.00
The R&D Effort Portfolio
$3.00
The Simplified Whole Product Model
$3.00
Two Views of Creating Value
$3.00
All Functional Areas Involved in the Planning and Delivery of After-Sales Service
$3.00
Differentiation and Customer Value I
$3.00
Management of Industrial Customer's Portfolios I
$3.00
Pricing Research
$3.00
Product-Price Position, Marketing Effort, and Market Share
$3.00
The Four P's of the Marketing Mix
$3.00
Differentiation and Customer Value II
$3.00
Management of Industrial Customer's Portfolios II
$3.00
Marketing-Mix Strategy
$3.00
Stages for Innovating Service Operations
$3.00
