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Marketing Management
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Marketing Management

Marketing Strategy  -  Shareholders Analysis  -  Market Forces  -  Pricing Differentiation  -  Marketing Information System  -  Whole Channel Concept  -  Marketing Channels  -  Push-Pull Communication  -  Market Planning Process  -  Marketing Information  -  Market Definition  -  Competitive Advantage  -  Three Cs Model  -  Market Segmentation  -  Brand Management  -  Price Strategies  -  Customer Behavior  -  Brand Equity Analysis  -  Market Potential Analysis  -  Portfolio Analysis  -  Attractive/Fit Matrix  -  Skim Pricing  -  Penetration Pricing  -  The Producer-Customer Gap  -  Brand Strategy  -  Market Structure Analysis  -  Hierarchy of Needs  -  The Value Chain  -  Break even Volume  -  Dialogue Marketing  -  Relationship Marketing  -  Demand Measurement  -  Product Development Process  -  Marketing Excellence Framework  -  Market Positioning  -  Marketing Mix  -  Barriers of Profitability  -  International Marketing  -  Five Product Levels  -  The Product/Positionnig Map  -  Mass Customization  -  Market Development  -  Profitability Analysis  -  Quality Approach

Companies in a Mature Industry
Companies in a Mature Industry
$3.00
Mass-Customized Products: Stable Processes Producing Dynamics Flow of Products
Mass-Customized Products: Stable Processes Producing Dynamics Flow of Products
$3.00
Fundamental Forces That Shape Differences in Customer Needs
Fundamental Forces That Shape Differences in Customer Needs
$3.00
Mass-Customized Products: Shortening Process Life Cycles
Mass-Customized Products: Shortening Process Life Cycles
$3.00
Retail Strategic Positioning Framework
Retail Strategic Positioning Framework
$3.00
Applying Systematic Intelligence to Retail operations
Applying Systematic Intelligence to Retail operations
$3.00
Fundamental Forces That Drive Differences in Business-to-Business Customer Needs
Fundamental Forces That Drive Differences in Business-to-Business Customer Needs
$3.00
Product-Process Change Matrix: Virtual Enterprise Flow
Product-Process Change Matrix: Virtual Enterprise Flow
$3.00
Brand-Quality Strategies and Profitability
Brand-Quality Strategies and Profitability
$3.00
Competitive Sales Force-Key Characteristics
Competitive Sales Force-Key Characteristics
$3.00
Customer Adoption and Market Development
Customer Adoption and Market Development
$3.00
Customer/Product Profitability Analysis
Customer/Product Profitability Analysis
$3.00
Misalignment of Incentives in a Traditional Demand Chain
Misalignment of Incentives in a Traditional Demand Chain
$3.00
Product and Brand Positioning
Product and Brand Positioning
$3.00
The New-Product-Development Decision Process
The New-Product-Development Decision Process
$3.00
Typical Customer Needs by Firm Size
Typical Customer Needs by Firm Size
$3.00
Typical Pitfalls in Process Design
Typical Pitfalls in Process Design
$3.00
Creating Differentiated Service
Creating Differentiated Service
$3.00
Key Differentiating Factors among Customer Segments
Key Differentiating Factors among Customer Segments
$3.00
Overview of Branding Decisions
Overview of Branding Decisions
$3.00
Bridging the Divide between Demand and Supply: The Power of Continuous Differentiation
Bridging the Divide between Demand and Supply: The Power of Continuous Differentiation
$3.00
Four Brand Strategies
Four Brand Strategies
$3.00
Service Delivery Processes
Service Delivery Processes
$3.00
Elements in a Service Encounter
Elements in a Service Encounter
$3.00