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Marketing Management
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Marketing Management

Marketing Strategy  -  Shareholders Analysis  -  Market Forces  -  Pricing Differentiation  -  Marketing Information System  -  Whole Channel Concept  -  Marketing Channels  -  Push-Pull Communication  -  Market Planning Process  -  Marketing Information  -  Market Definition  -  Competitive Advantage  -  Three Cs Model  -  Market Segmentation  -  Brand Management  -  Price Strategies  -  Customer Behavior  -  Brand Equity Analysis  -  Market Potential Analysis  -  Portfolio Analysis  -  Attractive/Fit Matrix  -  Skim Pricing  -  Penetration Pricing  -  The Producer-Customer Gap  -  Brand Strategy  -  Market Structure Analysis  -  Hierarchy of Needs  -  The Value Chain  -  Break even Volume  -  Dialogue Marketing  -  Relationship Marketing  -  Demand Measurement  -  Product Development Process  -  Marketing Excellence Framework  -  Market Positioning  -  Marketing Mix  -  Barriers of Profitability  -  International Marketing  -  Five Product Levels  -  The Product/Positionnig Map  -  Mass Customization  -  Market Development  -  Profitability Analysis  -  Quality Approach

Enterprise Service Optimization
Enterprise Service Optimization
$3.00
International Marketing Opportunities
International Marketing Opportunities
$3.00
Model of Industrial Organization Analysis
Model of Industrial Organization Analysis
$3.00
Three Types of Marketing in Service Industries
Three Types of Marketing in Service Industries
$3.00
Price, Revenue, Market Share, and Profits
Price, Revenue, Market Share, and Profits
$3.00
Service Business Models
Service Business Models
$3.00
Shifting Company Orientations
Shifting Company Orientations
$3.00
The Paradigm of Mass Production as a Dynamic System of Reinforcing Factors
The Paradigm of Mass Production as a Dynamic System of Reinforcing Factors
$3.00
Compatibility, Leverage and Optimization in a Multichannel Activity System
Compatibility, Leverage and Optimization in a Multichannel Activity System
$3.00
Evaluating a Market Opportunity
Evaluating a Market Opportunity
$3.00
Stages in the Evolution of the Marketing Department
Stages in the Evolution of the Marketing Department
$3.00
The New Paradigm of Mass Customization as a Dynamic System Feedback Loop
The New Paradigm of Mass Customization as a Dynamic System Feedback Loop
$3.00
Demand-Technology-Product Life Cycles
Demand-Technology-Product Life Cycles
$3.00
Functional Organization
Functional Organization
$3.00
Six Types of Modularity for the Mass Customization of Products and Services
Six Types of Modularity for the Mass Customization of Products and Services
$3.00
Stages of Multichannel Retail Evolution
Stages of Multichannel Retail Evolution
$3.00
Elements of a More Effective Sales Effort
Elements of a More Effective Sales Effort
$3.00
Major Marketing Decisions Areas Posing Legal or Ethical Questions
Major Marketing Decisions Areas Posing Legal or Ethical Questions
$3.00
Product-Process Change Matrix
Product-Process Change Matrix
$3.00
Sales and Profit Life Cycles
Sales and Profit Life Cycles
$3.00
Common Triggers for a Review of the Sales Effort
Common Triggers for a Review of the Sales Effort
$3.00
Product-Process Change Matrix: The Mass Production Axis
Product-Process Change Matrix: The Mass Production Axis
$3.00
Stages of the Competitive Cycle
Stages of the Competitive Cycle
$3.00
Alternative Future Scenarios
Alternative Future Scenarios
$3.00