Basics of Marketing Management
How to Underwhelm Customers and Shareholders
$3.00
Product-Driven vs. Customer-Driven Characteristics
$3.00
Marketing Knowledge and Market Orientation
$3.00
Granularity of segmentation
$3.00
The Selling and Marketing Concepts
$3.00
Attractiveness/Fit Matrix
$3.00
The Chart Company Organization
$3.00
Evolution of Organizing Around the Customer
$3.00
Marketing's Role in the Company
$3.00
The Four Stages of Dialogue Marketing
$3.00
Customer Valuation, Interactivity, and the Need for Relationship Management
$3.00
Economic Benefits and Value Creation
$3.00
A Customer-Based Model of Net Profits
$3.00
A Customer-Based Model of Return on Assets
$3.00
Market, Operational and Profit Performance
$3.00
Marketing Excellence Framework
$3.00
The Transition to RM
$3.00
The RM Multiple Markets Model
$3.00
The Expanded Marketing Mix
$3.00
The 6 - Step Marketing Plan
$3.00
A Taxonomy of Marketing Situations Based on Technological and Market Uncertainty
$3.00
Determinants of Customer Added Value
$3.00
Levels of Relationship Marketing
$3.00
McKinsey 7-S Framework
$3.00
