Basics of Marketing Management
Two Views of Creating Value
$3.00
The Four P's of the Marketing Mix
$3.00
Marketing-Mix Strategy
$3.00
Three Types of Marketing in Service Industries
$3.00
Price, Revenue, Market Share, and Profits
$3.00
Stages in the Evolution of the Marketing Department
$3.00
Functional Organization
$3.00
Major Marketing Decisions Areas Posing Legal or Ethical Questions
$3.00
