Product Management
The Simplified Whole Product Model
$3.00
Differentiation and Customer Value I
$3.00
Differentiation and Customer Value II
$3.00
International Marketing Opportunities
$3.00
The Paradigm of Mass Production as a Dynamic System of Reinforcing Factors
$3.00
The New Paradigm of Mass Customization as a Dynamic System Feedback Loop
$3.00
Six Types of Modularity for the Mass Customization of Products and Services
$3.00
Product-Process Change Matrix
$3.00
Product-Process Change Matrix: The Mass Production Axis
$3.00
Mass-Customized Products: Stable Processes Producing Dynamics Flow of Products
$3.00
Mass-Customized Products: Shortening Process Life Cycles
$3.00
Product-Process Change Matrix: Virtual Enterprise Flow
$3.00
Brand-Quality Strategies and Profitability
$3.00
Product and Brand Positioning
$3.00
The New-Product-Development Decision Process
$3.00
Overview of Branding Decisions
$3.00
Four Brand Strategies
$3.00
Elements in a Service Encounter
$3.00
Evaluation for Different Types of Products
$3.00
Service-Quality Model
$3.00
Nine Price/Quality Strategies
$3.00
The Product Manager's Interactions
$3.00
Three Types of Product Teams
$3.00
Financial Model of Return on Net Worth
$3.00
