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Product Management
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Product Management

Strategy Planning for Product
Strategy Planning for Product
$3.00
Core Elements of Product Management Strategy
Core Elements of Product Management Strategy
$3.00
Importance of the Brand to Company Success
Importance of the Brand to Company Success
$3.00
Strategic Management of a Brand
Strategic Management of a Brand
$3.00
How Brand Equity Analysis Works
How Brand Equity Analysis Works
$3.00
Multi-Disciplinary Brand Spending Approach
Multi-Disciplinary Brand Spending Approach
$3.00
Optimizing for Brand Building, not Just for Sales
Optimizing for Brand Building, not Just for Sales
$3.00
Brand Strategy
Brand Strategy
$3.00
Pressures on the Customer’s Value Chain
Pressures on the Customer’s Value Chain
$3.00
Three Generations of Service Strategy
Three Generations of Service Strategy
$3.00
Changing Success Factors
Changing Success Factors
$3.00
The Product Development Process
The Product Development Process
$3.00
Three Dimensions of Product Quality
Three Dimensions of Product Quality
$3.00
Branding: The Next Source of Competitive Advantage
Branding: The Next Source of Competitive Advantage
$3.00
Solutions Focus on Value Beyond a Simple Basket of Products and Services
Solutions Focus on Value Beyond a Simple Basket of Products and Services
$3.00
Product Versus Solutions Orientation
Product Versus Solutions Orientation
$3.00
The Evolution of Customer Solutions
The Evolution of Customer Solutions
$3.00
The Solutions Spectrum
The Solutions Spectrum
$3.00
Example Evolution from Multiple Products to Communications Solution
Example Evolution from Multiple Products to Communications Solution
$3.00
Four Sources of Value Creation
Four Sources of Value Creation
$3.00
Examples of New People Capabilities Required in a Solutions Business
Examples of New People Capabilities Required in a Solutions Business
$3.00
Product Classes
Product Classes
$3.00
Five Product Levels
Five Product Levels
$3.00
The Whole Product Model
The Whole Product Model
$3.00
The Simplified Whole Product Model
The Simplified Whole Product Model
$3.00
Differentiation and Customer Value I
Differentiation and Customer Value I
$3.00
Differentiation and Customer Value II
Differentiation and Customer Value II
$3.00
International Marketing Opportunities
International Marketing Opportunities
$3.00
The Paradigm of Mass Production as a Dynamic System of Reinforcing Factors
The Paradigm of Mass Production as a Dynamic System of Reinforcing Factors
$3.00
The New Paradigm of Mass Customization as a Dynamic System Feedback Loop
The New Paradigm of Mass Customization as a Dynamic System Feedback Loop
$3.00
Six Types of Modularity for the Mass Customization of Products and Services
Six Types of Modularity for the Mass Customization of Products and Services
$3.00
Product-Process Change Matrix
Product-Process Change Matrix
$3.00
Product-Process Change Matrix: The Mass Production Axis
Product-Process Change Matrix: The Mass Production Axis
$3.00
Mass-Customized Products: Stable Processes Producing Dynamics Flow of Products
Mass-Customized Products: Stable Processes Producing Dynamics Flow of Products
$3.00
Mass-Customized Products: Shortening Process Life Cycles
Mass-Customized Products: Shortening Process Life Cycles
$3.00
Product-Process Change Matrix: Virtual Enterprise Flow
Product-Process Change Matrix: Virtual Enterprise Flow
$3.00
Brand-Quality Strategies and Profitability
Brand-Quality Strategies and Profitability
$3.00
Product and Brand Positioning
Product and Brand Positioning
$3.00
The New-Product-Development Decision Process
The New-Product-Development Decision Process
$3.00
Overview of Branding Decisions
Overview of Branding Decisions
$3.00
Four Brand Strategies
Four Brand Strategies
$3.00
Elements in a Service Encounter
Elements in a Service Encounter
$3.00
Evaluation for Different Types of Products
Evaluation for Different Types of Products
$3.00
Service-Quality Model
Service-Quality Model
$3.00
Nine Price/Quality Strategies
Nine Price/Quality Strategies
$3.00
The Product Manager's Interactions
The Product Manager's Interactions
$3.00
Three Types of Product Teams
Three Types of Product Teams
$3.00
Financial Model of Return on Net Worth
Financial Model of Return on Net Worth
$3.00