Product Management
Strategy Planning for Product
$3.00
Core Elements of Product Management Strategy
$3.00
Importance of the Brand to Company Success
$3.00
Strategic Management of a Brand
$3.00
How Brand Equity Analysis Works
$3.00
Multi-Disciplinary Brand Spending Approach
$3.00
Optimizing for Brand Building, not Just for Sales
$3.00
Brand Strategy
$3.00
Pressures on the Customer’s Value Chain
$3.00
Three Generations of Service Strategy
$3.00
Changing Success Factors
$3.00
The Product Development Process
$3.00
Three Dimensions of Product Quality
$3.00
Branding: The Next Source of Competitive Advantage
$3.00
Solutions Focus on Value Beyond a Simple Basket of Products and Services
$3.00
Product Versus Solutions Orientation
$3.00
The Evolution of Customer Solutions
$3.00
The Solutions Spectrum
$3.00
Example Evolution from Multiple Products to Communications Solution
$3.00
Four Sources of Value Creation
$3.00
Examples of New People Capabilities Required in a Solutions Business
$3.00
Product Classes
$3.00
Five Product Levels
$3.00
The Whole Product Model
$3.00
